I’ve been working on lots of new promotional materials to get ready for the gift fair – postcards, and catalogs, and the new website – but I keep getting stuck every time I try to write the copy.
At this point, I’m just a little too close to the product. So I need your help!
If you were writing about the cozy/cuff, what would you say? How would you describe it? What are its benefits? Can you describe its style and function in one short sentence? What aspects about it do you like best?
Leave your thoughts in the comments, and I’ll pick one winner to send your very own cozy/cuff!
Thanks in advance!
Form & function combined…you'll never forget your coffee cup sleeve again b/c you can wear it!
a Cozy Cuff is soft, durable and does double duty as a stylish wrist band or a hot beverage sleeve. Warm your wrist or make your hot coffee user friendly!
There are few accessories that travel from your morning coffee to a dinner on the town like the surprisingly functional and delightfully smart cozy/cuff.
It's modern and natural, stylish and multifunctional.
A versatile, fun to wear piece that moves from a cuff to coffee cozy with ease.
It's a refreshingly clean, Earth-friendly alternative that wearers willingly embrace.
thanks to everyone who commented so far – those are great suggestions!
I'll leave the contest open until the end of the day on Monday, for anyone else who wants to chime in.
The Cozy Cuff is a super cute way to take a stand against the millions of cardboard alternatives that end up in our landfills/gutters/car floors every day (and a great way to dress up a naked wrist)!
cozy yet cool. fashion for your wrist or for your cup of java. the ultimate in eco-vogue.
Found you via Etsy's Facebook post today (and the ensuing conversation!) here's my response from there: "Don't forget to factor in that the artist is covering the shipping costs! Plus, this is an original design for a reusable, dual purpose, earth-friendly product, all perks in the marketing arena. Perhaps some of us "crafty" folks look at it and say "I could make that for less", but so people also say about some of our work! When factoring artist's time, you cannot only factor the time spent creating the item, you must also factor in all the unpaid time spent in marketing, listing, pricing, photographing, being your own webmaster, etc! It's a lot more work than just adding snaps to a peice of felt!
When I came to your blog today it was like a confirmation of my feelings! Here's my suggestion:
cozy/cuff = hot coffee/great style
http://noelgiger.blogspot.com/2010/01/quick-put-on-your-marketing-hat.html Hopefully some of my readers will come help out too! 🙂
I'm surprised no one has mentioned the fact that there are some hundreds of millions of cozys thrown away every year. Having an attractive bracelet that doubles as a reusable cozy seems like perfect blend of form and function.