Somewhere in the evolution of my jewelry brand, people started thinking of me as a minimalist. Not in the throw away all your stuff sense (because we all know THAT will never happen) but in the design sense of the word. Paired down. Simple. Clean lines. Not a lot of excess. Mostly black white and grey. Etc, etc.
Which is pretty ironic for a girl whose MFA thesis explored floral patterned textiles in the domestic interior.
But over the course of running my business and evolving my jewelry designs, I looked for ways to simplify my designs. There was a lot of economics in this decision. Simpler designs take less time to produce, which means they cost less, which (usually) means they sell more.
And I evolved my brand (and my own personal style) to reflect these simplified forms and limited color palette.
Of course, there have been blips in my black, white, and grey minimal vibe. Most notably when I had my textile line and traveled to India.
But mostly, I’ve been known as a jewelry designer who uses a modern, black, white, and grey aesthetic.
And while black, white, and grey will always have a special place in my heart, I’m feeling the pendulum swing back the other way. Maybe it’s decorating my new studio space. Maybe it’s that I’ve finally learned to keep plants alive and have embraced my inner plant lady. Maybe it’s that the pattern loving part of me that spent the better part of six months crafting welded wire furniture is really the true me.
Whatever the reason, I think you can expect to see a lot more color and pattern coming down the pipe, especially when it comes to my personal style and brand photography. (The evolution of my Instagram is the perfect example of this.)
I’m sharing all of this partly because it feels good to document the change, but also because I figured I’m probably not the only one holding onto an aesthetic that no longer serves them. It’s ok for our brands, our personal style, and yes, our creative work to evolve over time.
In fact, it’s essential as a creative and a human.
So whether that’s coming back to an aesthetic you loved in the past or giving yourself permission to grow into something entirely new, if you’re feeling the need to evolve, embrace it, don’t fight it! You might find something you love even more than what you’re currently doing.
PS. I took this image on my recent trip to Savannah, Georgia, where I really leaned into this new aesthetic, in my suite at the lovely Perry Lane Hotel.
PPS. I’m wearing the Trivolo necklace in steel and the Tete earrings in steel, both of which you can find in my online store!
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